For children, play is instinctive. It allows them to explore, understand, push boundaries, learn and most importantly, grow. With this in mind, the Mad Toys experts have developed and built out a range of children's toys to encourage unique play and, in turn, learning for each and every child.

Two toy industry aficionados sat down for a catch-up and coffee; within 10 minutes of the reunion, Mad Toys was born. They realised their 30+ years of combined experience and in-depth knowledge of consumer behaviour gave them the perfect foundation from which to build a trusted toy brand.

It may be said a lot, but how often is it true? Affordable pricing shouldn't mean sacrificing quality. Employing the best manufacturers and experts - known from years of working in the industry and inside knowledge - has allowed Mad Toys to create a range of exceptional quality and affordable toys.